Rautaki Pokapū Tāone
The Masterton Town Centre Strategy was adopted by Council in August 2018. This followed extensive community engagement through 2015-17, and formal consultation as part of the 2018-28 Long-Term Plan (LTP) consultation process.
We want to bring residents and those that are visiting, into the Town Centre and create spaces that facilitate community connection.
A vibrant and interesting Town Centre that attracts people helps build:
- Community connection and satisfaction
- Tourism appeal
- Foot traffic through town
- Retail spending in our Town Centre businesses
- Investor’s confidence around investing in our Town Centre.
The work on Masterton’s entrances came later in 2019 after a survey with the community. The results of the survey showed the need for council to invest in the Town’s welcome points and the objectives of the work reflect many of the Town Centre objectives:
- Showcase the three river crossings and Masterton’s connection to the water
- Define the town thresholds and emphasise them
- Be mindful of creating a safer environment for pedestrians and cyclists
- Make town entrance routes greener
- Reflect Masterton’s identity and enhance buildings of cultural or municipal importance
